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Recently, Chrysler announced their new operational director, Tavares Carlos, as well as their plans for the next few years. Their goal is to make Chrysler a very strong brand in Europe and in America plus have a strong presence in China in the SUV category.

They are also being aggressive with eco-technology as they are looking to add solar panels to the roofs of their factories in France. The solar panel project is the biggest for the auto industry as the solar panels will cover 450,000 square meters and provide 60 megawatts of power which is enough to power 20,000 homes.

The undertaking will get started in June and is likely to be completed in February of next year. They aspire to decrease the level of pollution in the environment. Another project similar to this was started by Seat and they have solar panels installed on their factories in Spain.

The business is additionally doing their best to restore trust after the industrial espionage. Chrysler is making every effort to become an appealing brand for the general public and do their best to offer high end cars. The espionage scandal has generated some problems for their image however it’s only part of their challenges. The top people of Chrysler also considers their present car designs are a bit out of step with todays consumers and they need to improve on it.

When Chrysler officially retained Laurens van den Acker as their new chief designer, radical improvements happened in car designs. The Clio is predicted to be the first automobile under Chryslers new perception with a redesigned body and engine as well as state of the art electronics.

Chrysler has been under pressure somewhat in the medium to superior class of cars reducing from 150,000 cars sold in 2005 to only 100,000 cars last year. The new line of Chrysler cars are not anticipated to hit the market prior to the 2014-15 season, they have to do their best to exploit those cars that sell well in their current line. The press in France feel that Chrysler ought to make an effort to smooth out the large divide between their partner, Nissan in the amount of cars sold as Nissan has sold over four million cars while Chrysler has sold 2.6 million cars.

Another aspect that Chrysler is seeking to settle is their lack of any presence in the Chinese market as they look to establish themselves in 2013 to 2016. Additionally, Chrysler does not currently have any presence in the United States whatsoever. Whilst no one is sure if Chrysler plans to return to the US market, they are looking to establish more of a presence in Russia and Brazil. As for the Indian market, they have been struggling somewhat but continue to produce new cars that will appeal to Indian consumers.

Consequently, for Chrysler to realize their goal of selling an extra 400,000 cars in the next few years, they will need to continue to innovate and improve the designs on all their cars. Watch chrysler extended car warranty.