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Steps To Consider During Your Website Pre-Launch
Friday, November 25th, 2011Are you getting ready to launch a new website? Did you know that website functionality can be just as important as design? Broken links are a source of frustration for web surfers. Make sure prior to launching your site, that all of your links are in working condition. All too many times people are in a rush to get their site out to the public. These people end up making mistakes or not having enough content up to keep readers attention.
Installing an analytics tool on your website should be your first priority before the site goes live. This will help you measure the statistics and understand how your site performs and what kind of conversion rates you’re getting. There are many different analytics tools, each provides basically the same information, such as: Traffic sources – exactly how people are finding your website, Popular pages, World Map – showing where visitors are located, Top Exit Pages – the pages people leave your site from most often, etc. Undeniably the most powerful analytics tool available to website owners is Google Analytics. Signing up with Google Analytics is simple and very straightforward, just follow the directions. You will then be able to track all sorts of interesting data about your website.
A sitemap should also be added to your website. By using a sitemap, you will make it easier for search engine bots to find pages on your website. Sitemap.xml files have taken the place of manually submitting changes to the search engines. Are you using WordPress to build your website? If you are, then you need to know about a must have plugin which will make creating a sitemap.xml file a breeze! It’s called Google XML Sitemaps, simply add the plugin and then activate for an instant sitemap. Having a sitemap in place, is one of the most important steps you can take to make your website a success. While humans will not be reading the sitemap.xml file, search engine robots will. Make it easy for search engines to find all your pages so they can send you lots of organic traffic.
Prior to launch day, you should make sure your website is running at optimal peak performance. Website monitoring is a task which should be carried on continuously, it’s a never ending job. There are many things you can do to enable your website to load faster. Things like caching files, optimizing graphics, Javascript compression, etc. You may have to make several small changes to your website to help speed up the load time but all the small things will add up to help increase the speed. Website optimization should be considered an ongoing task. The type of website, targeted niche or product does not matter. The rules that we discussed in this article apply to every website that is going to be launched. People today that are browsing the Internet it in their day to day life have got accustomed to the fast nature of the web. They absolutely don’t mind switching to another website if the current one doesn’t seem to be professional enough. There are many options available for your visitors. So, it’s completely up to you how you make them stay and get them to convert. Learn more about BlueHost Coupon.